mardi 8 juillet 2008

Logic + Emotion: when the marketing meets logic.


Holy Trinity of Digital Experience Design

David Armano, author of this ternalist approach of design, is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences. This is his personal blog where he shares thoughts + opinions that are solely his own. Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.

A comment about this triad by the famous cognitive scientist Donald A. Norman:
An excellent graphic: Useful, Usable, and Desirable.
(Alas, although three is a neat number, there are still a few more you need to consider)
At the very least, Affordable and Reliable. But I would also add Accessible, Sustainable and Responsible. In this age of increasing age of population, increasing pollution and decreasing resources, the last are essential. And as we attempt to aid the newly developing regions of the world, all apply, with perhaps an emphasis on Affordable.
Thanks for the nice graphic -- and nice blog.
Don

Donald A. Norman
The Nielsen Norman Group
Northwestern University

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